The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
180 Amsterdam / Amsterdam
Client
Title
Category
Award
Points
London Outdoor, Tube station, Auckland, Dublin Exhibition
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 25.0
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 15.0
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
Kicking It
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 5.0
Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Laila
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Wake Up Call
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Tana Umaga
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Jonah Lomu
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Outdoor / Outdoor: Campaign
Points: 5.0
Client:
adidas International
Title:
London Outdoor, Tube station, Auckland, Dublin Exhibition
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
Jonah Lomu, Martin Johnson, Tana Umaga, Ritchie McCaw
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2004 Design Merit Award
Points:
5.0
Client:
adidas International
Title:
Kicking It
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Stacy
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Laila
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Wake Up Call
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Tana Umaga
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Jonah Lomu
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
adidas International
Title:
Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0